You’re losing deals and don’t know why.
Here’s what’s really killing them ⬇️
Objection handling isn’t about winning.
It’s about connecting.
Most sellers get this wrong.
They see objections as a barrier.
Something to fight.
Something to overcome.
But poor objection handling doesn’t just stall deals.
It ends them.
Here are 12 red flags that stop deals in their tracks:
→ Getting defensive fast
You argue instead of staying calm.
→ Talking over them
You interrupt instead of listening fully.
→ Skipping clarification
You don’t ask, “What do you mean by that?”
→ Overloading with info
Drowning them in facts rarely changes minds.
→ Ignoring emotions
You treat objections like logic-only.
→ Assuming you’re right
You push your angle without validating theirs.
→ Avoiding tough topics
You sidestep objections instead of tackling them.
→ Weak reframes
You spin it—but it doesn’t stick.
→ Pushing too soon
You rush the close before resolving the concern.
→ Repeating the pitch
You just repeat benefits—not what they need.
→ Blaming the prospect
Making them feel wrong kills the deal.
→ No follow-up plan
You handle the objection… then go silent.
These mistakes aren’t just tactical.
They damage trust.
They break rapport.
And they shut down conversations that could have led to a yes.
Strong sellers know better.
→ They listen without interrupting.
→ They clarify without assuming.
→ They validate emotions before offering logic.
→ And they always have a follow-up plan.
🧠 Remember: An objection isn’t rejection.
It’s a request for better understanding.
12 Objection Handling Red Flags
