SOAR Analysis

90% of businesses fail to execute their strategy:

This one concept can help you succeed:

The SOAR Model.

Developed by Stavros & Hinrichs, this approach flips traditional planning on its head.

Instead of fixing weaknesses, SOAR focuses on strengths, aspirations, and collaboration to create a future worth chasing.

1. Strengths: What Can We Build On?

Start with what’s working.

Identify your proudest achievements.

Leverage unique differentiators.

Audit strengths regularly – double down on what’s world-class.

2. Opportunities: What Are Stakeholders Asking For?

Listen to the whispers before they become screams.

Spot trends (e.g., AI, sustainability) before competitors do.

Explore new markets, products, or processes.

Host stakeholder roundtables to uncover hidden opportunities.

3. Aspirations: What Do We Care Deeply About?

Dream big, but stay grounded.

Define your North Star (e.g., “Be the #1 employer in our industry”).

Align initiatives with core values (e.g., innovation, community impact).

Run “Future Vision” workshops to align teams.

4. Results: How Do We Know We’re Winning?

What gets measured gets done.

Track triple-bottom-line metrics (profit, people, planet).

Celebrate wins (e.g., “We reduced carbon emissions by 20%!”).

Build a dynamic scorecard – update it regularly.

Why SOAR Works:

1. It’s strengths-based (no more deficit thinking).
2. It’s collaborative (every voice matters).
3. It’s action-oriented (no more dusty plans on shelves).

P.S. Which pillar does your team need to focus on?