Cold Outreach

Cold calls make everyone cringe.
They’re awkward to make.
And no one enjoys receiving them.

But if you’re trying to grow your practice,
the alternative can feel unclear.

So you stay stuck. You want to build relationships…

But you don’t want to be:

❌ Pushy.
❌ Salesy.
❌ Transactional.

Here’s the good news:

You don’t need cold outreach to grow
your book of business.

There are smarter ways to get in front
of the right people.

Ways that feel natural, not forced.

Here’s where to begin (no cold calls required):

1. Warm Introductions
↳ Referrals feel formal. Intros feel natural.
↳ Ask one client. Be clear and specific.
↳ Less pressure = more yes.

2. Strategic Gifting
↳ Give value before asking for time.
↳ Send a sharp article or a quick idea.
↳ Keep it timely and easy to receive.

3. Thought Leadership
↳ Teach in public, earn trust in private.
↳ Use stories, not just stats.
↳ Show how you think, not just what you do.

4. Campaign of Helpfulness
↳ One touch isn’t enough.
↳ Plan 3–4, spaced out over time.
↳ Make each one relevant, not random.

The goal isn’t to chase more leads.

It’s to create more moments of trust.

Start where the trust already is.
And build from there.

Which one will you try first?