The CEO Decision Tree

Most CEOs don’t fail from bad decisions.

They fail because they never even made one.

❌ They waver
❌ Delay
❌ Overthink

And it annihilates momentum.

Here’s how top CEOs make confident, clear decisions
(quickly):

1. Define the real problem
↳ Most people solve surface-level symptoms
↳ Ask “why?” five times until it gets uncomfortable
↳ If it feels obvious, you haven’t dug deep enough

2. Set decision criteria early
↳ No criteria = endless debate
↳ Choose your 3 non-negotiables
↳ Score every option before discussing it

3. Gather input, not consensus
↳ Consensus slows you down
↳ Give 48 hours for input
↳ Then decide—solo

4. Consider the Reversibility
↳ Two-way door? Move fast
↳ One-way door? Slow down
↳ Save deep thinking for what really matters

5. Trust Your Gut Check
↳ Data shows what’s visible
↳ Your gut senses what’s missing
↳ Sleep on it. If you still feel off, pause

6. Commit and Communicate
↳ Half-decisions confuse your team
↳ Announce it. Set a deadline
↳ Make reversal harder than follow-through

Clarity beats certainty.

Every. Single. Time.

Which step do you need most this week?

Pick one.

Try it.

Watch what shifts.