Career superpower: Not taking things personally.
5 powerful concepts to develop thick skin:
1. The Spotlight Effect
Most people are thinking about themselves.
Nobody’s watching you as closely as you think.
Your freedom starts when you stop performing for an imaginary audience.
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2. The ‘Procedure or Perception’ Razor
When criticism hits, ask:
• Do I change my actions?
• Or do I change how I interpret this?
Skip feedback from people who’ve never built anything.
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3. The 10% Hater Rule
Tim Ferris put it best: “10% of people will find a way to take anything personally. Expect it and treat it as math.”
It’s not personal. It’s a probability.
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4. Growth Mindset
Every master was once a beginner.
Becoming a master takes time—
Commit yourself to a lifetime of learning.
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5. Realize ‘No’ is Normal
John Paul DeJoria faced countless “no’s” selling encyclopedias.
Today, he’s worth billions (Patrón, hair products).
Life rewards persistence, not perfection.
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Those were 5 concepts to be more resilient.
I think about this quote often:
“Trying to get everyone to like you is a sign of mediocrity.” —Colin Powell
Your dreams are too important to let other people’s opinions stop you.
5 Mental Models to Develop Thick Skin
Kenrick Vaz 