6 Storytelling Techniques

Face pushback on your ideas at work?

6 storytelling techniques that persuade:


1. 𝐓𝐰𝐨-𝐒𝐢𝐝𝐞𝐝 𝐒𝐭𝐨𝐫𝐲
Present both pros and cons upfront.
→ Acknowledge the drawbacks honestly
→ Show why benefits outweigh them
→ Build trust through transparency

You’re more credible
when you seem balanced.


2. 𝐏𝐫𝐞-𝐞𝐦𝐩𝐭𝐢𝐯𝐞 𝐑𝐞𝐟𝐮𝐭𝐚𝐭𝐢𝐨𝐧
Address objections before they’re raised.
→ State common counterpoints first
→ Provide strong, reasoned rebuttals
→ Reduce resistance before it starts

You control the narrative
when you lead with their concerns.


3. 𝐒𝐞𝐥𝐟-𝐏𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐨𝐧
Let them convince themselves.
→ Ask open-ended questions
→ Guide them to articulate benefits
→ Watch psychological reactance fade

People believe their own arguments more
than anything you could say.


4. 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐇𝐨𝐨𝐤
Connect feelings to facts.
→ Share personal stories that resonate
→ Use examples reflecting shared fears
→ Make abstract ideas feel real

Logic tells, but emotion sells.
Even to skeptics.


5. 𝐒𝐡𝐨𝐰, 𝐃𝐨𝐧’𝐭 𝐓𝐞𝐥𝐥
Replace claims with evidence.
→ Use visuals, charts, demonstrations
→ Present concrete examples
→ Make impact impossible to ignore

One proven example beats
ten theoretical explanations.


6. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐏𝐫𝐨𝐨𝐟
Leverage peer influence.
→ Highlight trusted adopters
→ Share testimonials and case studies
→ Show industry leaders using it

Skeptics follow when others they respect
have already moved.


Which technique will you try first?