Fear of Asking for Business

Does asking for business make your stomach drop?
You’re not alone.
(And the reason may surprise you.)

Most professionals think the discomfort comes from
bad timing…

Or needing the perfect words.

But here’s the truth:

Asking feels terrifying when it’s about you.

When it’s about them, and how you can help, it becomes
natural, even welcome.

So how do you make that shift?

Here’s the 3-Step Approach we teach for Comfortable Asking:

1. Share Insights First
✔️ Offer a relevant idea or trend.
✔️ Give value without expecting a return.
✔️ Spark curiosity, not obligation.

2. Understand Their Needs
✔️ Ask open, thoughtful questions.
✔️ Let them do most of the talking.
✔️ Listen for where you can help.

3. Make the Connection
✔️ Summarize what you heard.
✔️ Share a quick story that relates.
✔️ Suggest a next step—only if it fits.

At the end of the day, the top BD professionals don’t
“ask” for business.

They spot the moment when help is needed.

And offer it generously.

Try this approach this week and let me know what happens.

Who in your network could benefit from your expertise
right now?