The Danger of Low-Hanging Fruit

I’ve been thinking about growth lately.
(not just in business, but in life too)

When you only pick the easiest opportunities:
→ The quick wins
→ The safe clients
→ The comfortable projects

You might feel productive at first.
You fill your basket with early success.

But there’s a hidden cost.

Each easy win adds weight to your basket.
Each comfortable choice makes you more comfortable.
Each safe decision builds habits of safety.

Until one day…

You look up and realize you can’t reach higher anymore.
Not because you’re incapable.
But because you’ve trained yourself to stay low.

The most valuable opportunities rarely hang at eye level.
They require stretching.
Sometimes even climbing.

I’m catching myself in this pattern lately.
Working with the clients who find me.
Writing about what’s already in my comfort zone.

But the real growth is higher up in the tree.

“If we only do what we’re familiar with,
we might miss what we’ve been made for.”
– Bob Goff

P.S. What’s one “higher fruit” you’re going to stretch for next week?
I’d love to hear what you’re reaching toward.