7 Client Touchpoints

Client touchpoints shouldn’t feel pushy.
They should feel like what they really are:

Building real relationships.

But many client-facing professionals hesitate to follow
up, worried they’ll seem self-serving.

But here’s the shift:

When your touchpoints come from generosity, following
up feels:

✅ Natural
✅ Helpful
✅ Human

Need to follow up with a client soon?

Here are 7 of my favorite trust-building touchpoints that
don’t feel like “selling”:

1. Ask for their perspective
→ “What shifts are you seeing in your market?”
→ Let their insights guide your next step
→ People love being asked what they think

2. Make an introduction
→ Connect them to someone who can help
→ Be specific about the value on both sides
→ Follow up later to see how it went

3. Invite them to something meaningful
→ A small dinner with peers they’ll enjoy
→ A virtual panel on a topic they care about
→ No pitch. Just people they’d want to meet

4. Offer a Give-to-Get
→ “Want to spend 30 minutes tackling that challenge?”
→ Share helpful ideas, no strings attached
→ Let value lead to the next conversation

5. Congratulate and recognize them
→ Repost their big news with a kind comment
→ Mail a handwritten note (or flowers!)
→ Celebrate the personal wins too

6. Send a helpful article
→ Share something outside your company blog
→ Add a quick note: “Thought of you when I read this.”
→ Make it clear you’re thinking of them

7. Send a thoughtful “just because” note
→ “What you said in that meeting stuck with me.”
→ Mention their new puppy or kid’s graduation
→ Yes, snail mail is still magic

In the end, it’s not about being remembered.
It’s about being helpful.

When you show up generously, without pressure, you’re
not just keeping in touch.

You’re building something real.

Pick one. Try it this week.
Let me know how it goes.