The 7 Cs of Communication

You’re not being misunderstood—

You’re not being clear, try this:

People aren’t ignoring you.
They just didn’t understand what you said.

Confusion sounds like silence.
Clarity gets responses.

If your words are messy,
your message gets missed.

Use this 7-part clarity check:

☑️ The 7 Cs by Scott M. Cutlip and Allen H. Center:
🔸 Clear = Easy to get
🔸 Courteous = Be kind
🔸 Concise = Cut the extra
🔸 Correct = Get your facts right
🔸 Concrete = Give real examples
🔸 Coherent = Make it make sense
🔸 Complete = Say the important stuff

☑️ How to use it:
🔸 Plan = Think before you write
🔸 Review = Check for the 7 Cs
🔸 Feedback = Ask if it was clear
🔸 Adjust = Tweak until it works

☑️ At work:
🔸 Double-check your tone and facts
🔸 Back up your ideas with proof
🔸 Write shorter, clearer emails

☑️ In real life:
🔸 Say what you mean
🔸 Be clear in group chats
🔸 Stay kind—even when upset

Confusion costs you attention, trust, and time.

But clarity earns you everything.

Because if your message isn’t clear—

It doesn’t matter.