The Snowball System

Business development isn’t about big wins on day one.
It’s about building unstoppable momentum…

With the actions you take every day.

✅ One article
✅ One insight
✅ One introduction

These small steps might seem minor at first.
But each one moves you forward.

And over time, they start to work together, building
momentum that leads to real growth.

Here’s how it builds—step by step, like a snowball:

1. The Push (Starting Small)
→ Send something useful
→ Share an insight that helps
→ Make a thoughtful introduction

2. The Roll (Building Consistency)
→ Repeat what works
→ Show up weekly with value
→ Let habits lead the way

3. The Mass (Earning Trust)
→ Add value before being asked
→ Follow through every time
→ Make generosity your default

4. The Force (Accelerating Growth)
→ Your name shows up before you do
→ New opportunities start finding you
→ Growth becomes the natural next step

You don’t need a breakthrough moment to succeed.
You just need to keep moving, one helpful step at a time.

In business development, motion creates opportunity.
And momentum does the rest.

And remember:

Don’t measure replies or results.
Measure what you control: your actions.

That’s the real snowball system.

What’s one small step you can take today to build
your snowball?

Drop it in the comments. 👇
I’d love to hear it.

♻️ Valuable? Repost to help someone in your network.
📌 Follow Mo Bunnell for client-growth strategies that
don’t feel like selling.

P.S. Are you a lawyer looking to grow your legal practice?

I’m cohosting a live webinar on October 1:
Beyond the Billable Hour: Mastering Relationship Development to Build a Thriving Legal Practice

It’s normally a paid event, but I have a code that makes it free for you: BBHCLE25.

💡 Shift from transactions to trust
💡 Focus on the right relationships
💡 Use simple systems to grow consistently

Most lawyers spend years perfecting their craft. But the truth is,
your relationships drive your practice.