Everything changed the day I finally ate the frog.
Let me explain.
Every morning, I’d open my laptop and do the easy stuff first:
→ Organize files (felt accomplished)
→ Check emails (felt productive)
→ Attend meetings (felt busy)
Then I discovered Brian Tracy’s Eat That Frog principle: tackle your hardest, most important task first.
I tried it for 30 days:
↳ Day 1: Sent the email I’d been avoiding
↳ Day 14: Had the tough conversation with my team
↳ Day 30: Launched the initiative that got me promoted
It won’t feel good at first.
But once it’s done? You own the day.
Most people never eat the frog—they stay busy, exhausted, and stuck.
Here are Brian Tracy’s 10 Power Principles that changed everything for me:
1. SET CRYSTAL-CLEAR GOALS
↳ Vague dreams stay dreams. Specific goals become reality.
↳ Write 3 goals. Review them every morning.
2. PLAN YOUR DAY LIKE A PRO
↳ Planning crushes chaos before it crushes you.
↳ Spend 10 minutes tonight mapping tomorrow’s wins.
3. MASTER THE 80/20 RULE
↳ 20% of your efforts create 80% of your results.
↳ Circle the 2 tasks that will move the needle most.
4. THINK CONSEQUENCES, NOT URGENCY
↳ The most important tasks have the biggest future payoff.
↳ Long-term thinking beats short-term firefighting.
5. USE THE ABCDE METHOD
↳ A = Critical | B = Important | C = Nice to have | D = Delegate | E = Eliminate
↳ Label your to-do list right now. A’s only until they’re done.
6. DOMINATE YOUR KEY RESULT AREAS
↳ Know the 3-5 things that define success in your role.
↳ List your core responsibilities. Protect 70% of your time for them.
7. EAT THAT FROG FIRST THING
↳ Tackle your ugliest, hardest task at dawn.
↳ Before email, before coffee, before excuses, eat the frog.
8. BUILD IRON-CLAD SELF-DISCIPLINE
↳ Habits beat heroics. Systems beat self-help.
↳ Pick ONE daily non-negotiable and guard it for 30 days.
9. TAME YOUR TECH (OR IT WILL TAME YOU)
↳ Notifications don’t care about your dreams.
↳ Turn off alerts. Batch emails. Schedule social media like meetings.
10. NEVER STOP SHARPENING THE SAW
↳ The best investment is in yourself.
↳ Read 20 pages daily. Find 1 mentor. Take 1 course this quarter.
Ask yourself: “What’s my frog today?”
Then eat it. First. No mercy.
The task you’re avoiding right now? That’s probably the one that will change everything.
Eat That Frog
