Ikigai for Business

Most startups fail because they chase the wrong thing 👇

Too much passion, not enough market.
Too much vision, not enough cash.
Too much hustle, not enough focus.

The solution?
A 1,000-year-old Japanese idea called Ikigai — or “reason for being.” 💡

Apply it to your startup and it becomes a cheat code for building something that lasts.

Here’s how:

▫️ Vision + Advantage = Strategic Focus
Do what you love — and do it better than anyone else.

▫️ Advantage + Viability = Sustainable Growth
Build on your strengths — and make sure they pay the bills.

▫️ Viability + Market Demand = Product-Market Fit
Give the market what it wants — in a way that scales.

▫️ Market Demand + Vision = Impact
Solve problems you actually care about — and that the world values.

🎯 Right in the middle? Your Business Ikigai.
It’s the intersection of what you’re good at, what the world wants, what pays, and what drives you.

The result:
✅ A business that’s sustainable
✅ A mission that’s inspiring
✅ A strategy that actually works